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F1 car launches: what’s new?

As you might already know tomorrow is the day F1 gets finally back on track! The teams are now ready to fill the boxes in Bahrain and show the world how these new cars behave on the asphalt. But how about them? In fact all the car launches have already taken place and all the liveries have been shown to the public. So, in order to be prepared for tomorrow’s session, here’s a recap of all the car launches for the 2023 season.


Haas F1 Team has been the first team to unveil the livery of their new VF-23. Kevin Magnussen and Nico Hulkenberg‘s car will have some brand new logos brought in by the title sponsor MoneyGram, which we can’t wait to see on track! In fact we’ve been able to witness the 2023 livery in late-january on some digital renders, noticing already how the Uralkali’s blue has completely disappeared in favor of the team’s classical black, red and white livery. But the shape of the new car hasn’t been visible until the Shakedown at Silverstore

F1 2023 CAR LAUNCHES AND LIVERIES: Photos of every F1 car ahead of the 2023  season | Formula 1®
Haas’ VF-23


RedBull Racing definetely gave it all for this car launch in New York. There was no better way to welcome the new season as the reigning champions. The Team Principal Christian Horner unveiled the new RB19 under the eyes of Max Verstappen, Sergio Pérez and the prodigal son Daniel Ricciardo as third driver. This new car, which features the iconic RedBull colours, is supposed to be a proper title defender, but Horner says that they shouldn’t expect any less of an effort from their rivals.

FIRST LOOK: Red Bull 2023 F1 car on track for first time as drivers try out  RB19 - GPFans.com
Redbull’s RB19


Williams Racing presented a new livery displaying a blue and black combo based on their 2022 model with a matte finish. Alex Albon and the rookie Logan Sargeant got the opportunity to test the car on track during the shakedown at Silverstone. However we will have to wait until tomorrow to see the real potential of the FW45!

New 2023 livery and Team Partners unveiled | Williams Racing
Williams’ FW45

Alfa Romeo

Since they’ll partner up with Audi starting from 2026, Alfa Romeo‘s deal with Sauber ends this year before the last two transition seasons using Ferrari engine. The livery for the new C43 was displayed on a show car during the launch event featuring also the new title sponsor Stake. So for this 2023 season Valtteri Bottas and Guanyu Zhou will drive a newly carbon black and red car, which breaks up completely with what we were used to since 2018.

F1 | Ecco l'Alfa Romeo C43, la prima monoposto reale 2023
Alfa Romeo’s C43

Alpha Tauri

Alpha Tauri benefited from New York’s Fashion Week and decided to launch their AT04 in The Big Apple. Franz Tost’s team will continue to use Honda engines under the name of RedBull Powertrains for the 2023 season. Still, as we can see, there have been some changes, at least for what concerns the livery. In fact the new main sponsor ORLEN has added a spark of red to the usual blue and white we’ve seen these last years. Also, starting from 2023 Nyck De Vries will line up alongside Yuki Tsunoda for his debut season!

Presentazione AlphaTauri F1 2023: le foto dell'AT04 | Sky Sport
Alpha Tauri’s AT04

Aston Martin

For this season Aston Martin launched in Silverstone their AMR23, which is said to be an evolution of the AMR22. They supposedly considerably changed the front wing, the sidepods anf the engine cover. Both drivers Lance Stroll and Fernando Alonso are quite confident on this new project and we can’t wait to see them on track!

Presentazione Aston Martin F1 2023: le foto della monoposto | Sky Sport
Aston Martin’s AMR23


McLaren decided to launch their car directly at their headquarter with the drivers Lando Norris and Oscar Piastri in honour of their 60th anniversary. For what we can see, the MCL60 has a more aggressive aerodynamics, but still the team says we shouldn’t be expecting too much from the first races. Instead, regarding the looks of this new car, we can’t help but noticing how the carbon black is taking over the classical McLaren orange (also shoutout to the iconic Google Chrome tyre covers).

F1: McLaren toglie il velo alla monoposto 2023
McLaren’s MCL60


For those who weren’t too busy celebrating Saint Valentine’s Day, on February the 14th Ferrari launched their SF-23 in Maranello. The Italian team has decided to keep the the livery quite similar to last year’s, still they added a particular that brings many memories back. We’re talking about the white “Ferrari” writing on the rear wing. Also, during the event Charles Leclerc and Carlos Sainz took the car out at Fiorano for some awaited on-track activity.

F1 | Ferrari: ecco la tanto attesa SF-23 di Leclerc e Sainz
Ferrari’s SF-23


And, after gettting back to being a “silver arrow” in 2022, it’s again an all black livery for Mercedes! The protagonists of the car reveal were of course the confirmed drivers for the 2023 season Lewis Hamilton and George Russell, with also the presence of the new third driver Mick Schumacher. Actually the return to the black livery, that’s mostly exposed carbon fiber, for the W14 is mostly due to weight. That’s because last year their car was overweight, which caused a lack in performance throughout the season and possibly costed them the constructors’ title. Anyways, only the track will be able to tell us whether these precautions can really make such a difference.

F1 2023, dove eravamo rimasti: Mercedes | Autosprint
Mercedes’ W14


The final team to launch their car is Alpine, which presented the A523 last week in London. The french drivers Esteban Ocon and Pierre Gasly drove the now classical blue Alpine this Monday and reported some good feelings. This feeds the team hope for the season ahead: their goal is to claim at least another P4 in the constructors’ championship, so every update will be crucial.

La diretta della presentazione della nuova Alpine F1 2023 [ VIDEO ]
Alpine’s A523

So what do you think of these new single seaters? Here at Mult1formula we can’t wait for the season to get started, in the meantime we’ll you updated on how tomorrows’ tests will go.

Giulianna Faliero

I've always been passionate about motorsport and Mult1formula allows me to share this passion of mine. Here I write mostly about Formula 2 and Formula 3 for both our Italian and international articles.

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